Facts about Color Label Printing

Do your labels look like this?


Adding color to your labels will not cost you an arm and a leg.



Use color to speed visual search
Whether you are color coding your labels to aid your shipping department to easily locate the correct box or carton for picks and pulls or you are guiding the retail consumer to choose your product over your competition, color is good business.

Color improves product recognition
Having a full-color photograph of your product on the outside of the box, speeds up buying decisions allowing the consumer to quickly select the product they are looking for.

According to KISSmetrics, 93% of consumers consider visual appearance and color above all other factors when shopping.

85% of shoppers place color as the primary reason for why they buy a particular product

Color Increases Brand Recognition by 80%.

Color is affordable.

Color isn’t just limited to product labels either…shipping labels in color allow for some additional branding opportunities with your customers too. Adding logos and artwork in full color create a positive impact as well.

Pacific Barcode Label Printing Solutions has a variety of affordable “just-in-time” color printing solutions.

If you would like more information or get samples,  contact us at 800.508.2535 and one of our color label experts will work with you every step of the way.


Check out the Epson series of printers…Epson C3500, Epson C831, C7500 and the all new Epson C7500 Graphic Edition bundled with Wasatch SoftRIP Software, a 1-year on-site warranty…plus label credit. Leasing Available.

Learn More about Epson ColorWorks Printers


The VIP Color VP700 continues to be one of the best-in-class Color Label Printers on the market today and now…$1000 reduction in Price and a $1000 Rebate with the trade in of any thermal transfer, direct thermal or color label printer regardless of its condition (through May 31, 2017). We’ll throw in a very generous label credit offer also saving you even more money.
VIP Color – VP 700 Printer